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Case Study – Economy Energy

The client

Economy Energy is an independent domestic energy supplier established in 2012. With over 280,000 customers, the company is a fast growing and strong contender in the utilities industry.

The challenge

Economy approached EC in 2015 with a need to grow its customer base. Operating in a fast-paced and volatile market, Economy quickly appointed EC to get the job done. Within 4 weeks, EC had allocated the necessary resources and launched the campaign.

After the initial campaign launched, Economy then decided to move its retentions, win-back and inbound services over to EC. We now have 175 staff working across the campaigns, and we generate an average of 15,000 sales per month for the client.

Our Solution

Through a combination of skillfully sourced sales agents and a robust sales training programme, EC was able to provide an expert solution and deliver quality campaigns in a timely manner. This combination allows our clients to get the most out of their campaign from day one and the highest possible ROI while ensuring neither quality or quantity is compromised at any time.

Through regulated customer acquisition services, EC has been able to increase the client’s market share by over 3%. We use finely tuned tactics to maximise customer experience through multi-channel customer retention services, which have proven to be very successful.

Director of Sales and Customer Service – Lynne Curtis-Blackwell said;

“We were impressed with EC from first contact, and have since formed a great relationship with the company. The partnership formed while Economy was still in its infancy and EC has really helped us cement our place in the industry. Delivering a consistent stream of high volume with high-quality sales through the EC channel has proved to be a great partnership in the past two years.

“We were impressed with EC from first contact, and have since formed a great relationship with the company.”

“After the initial success and high ROI experienced from the initial sales campaign, we decided to move our retentions, win-back and inbound sales services to EC. The company is a trusted and credible partner and we’re excited to see what the future holds for our partnership, in terms of emerging campaigns and growing the existing campaigns.”