Playtech are an Israeli based technology company who offer its services and platforms to gaming operators. The Sun Bingo is one of Playtech’s clients and prides themselves on having the best online community. The company’s focus and largest market is Great Britain.


The partnership between Playtech, Sun Bingo and ECO dates back to January 2015. ECO were used on an ad-hoc basis by Playtech & Sun Bingo to reactivate and convert “reg no deposit” customers. Playtech approached ECO with a need to reactivate 1500 of their dormant VIP customers who hadn’t interacted with the brand for over two months and were at the risk of “churning”.

Our job was to win back these high-value customers by reinforcing the company’s offerings and offering them a generous match deposit offer.


Combining finely tuned sales tactics with highly skilled sales advisors, we were able to tap into this unengaged audience on a personal level and provide each one with an individual journey until the customer had been reactivated.

Due to our level of experience in the industry, our strategies are executed regularly and are proven to provide an unrivalled level of ROI for clients, meaning we are experts in enhancing brand awareness and driving sales.

Jason Roberts Managing Director

“We understand how important our VIP players are and we were at risk of losing some of them. Our top 5% of VIP customers generate a lot of revenue for the site and winning these players back was a high priority. We used traditional methods before engaging with ECO to try and reactivate these customers ourselves, including texting and emailing but to no effect.

The last chance we had to reactivate these customers was to engage with them over the phone and this is when we approached ECO. “We decided ECO’s experience with this segment of player was the right way to go due to their performance-based structure and dedicated and robust approach to customer reactivation. ECO have become an integral part of our business and we now use them in all projects that involve any customer interaction over the phone.”

Key Achievements

Win back rate of 28%

Achieved over a 400% ROI of the amount initially invested by the client

Development of a strategic and compliant sales script to create impact and maximise results

Working with the client to come up with an offer that will help reengage the customer

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We believe that our solution will exceed expectations in terms of experience, brand awareness, quality, technological infrastructure, reporting transparency, people and value.

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ECO have become an integral part of our day to day business and we now use them in all aspects of our customer communications